Tractor Time Episode 53: Dr. Bronner’s Magic Soaps and Regenerative Supply Chains On this our 53rd episode we welcome the head of Special Operations at Dr. Bronner’s Magic Soaps, Gero Leson. He has a new book out called Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain. Gero is not officially a member of the Bronner family, but he has been instrumental in helping the company realize its ambitious vision for a company that’s both environmentally and socially responsible. They’re not just buying organic ingredients and calling it a day. They’re creating their own supply chains from scratch. Today, they work with over 5,000 farmers in places like India, Sri Lanka and Ghana, and those farmers are using regenerative organic practices as well as getting paid a fair price for what they produce.